Universal Studios Hollywood will present "Grinchmas," a special "Who-liday" celebration based on Theodor Geisel's beloved holiday classic, beginning November 17 and continuing through January 1 2000, in conjunction with the opening of Imagine Entertainment's "Dr. Seuss' How The Grinch Stole Christmas," the highly anticipated Universal Pictures holiday feature film starring Jim Carrey.

A Universal Studios Hollywood celebration of everything Who-vian, Grinchmas takes the delightfully off-kilter residents of Dr. Seuss' Who-ville -- including the Grinch himself -- off the screen and brings them to life for park guests.

As guests enter the park, they'll be greeted with elaborate and zany Who-vian holiday decorations. A fanciful Who-vian procession will wind its way through the park several times daily while acrobatic Seuss-ian street performers deftly balance stacks of teetering holiday gift packages. Guests will also hear singing Whos, play in real snow and experience close encounters with the Grinch and his little dog, Max.

At the Who-ville Who-bilation area, singing and dancing Who-villians teach the Grinch the true spirit of Christmas. Young revelers can slip and slide down the 41' tall, icy Mt. Crumpit Snow Plummet sledding hill, or meander through The Grinch's Cave Maze, where prodded on by the voice of the Grinch, they'll see the fanciful original prop furnishings from the movie, interact with the Grinch himself and enjoy other surprise features throughout the enormous and whimsically constructed cavern.

Who-ville Who-bilations will abound nightly, with a singing and dancing cast of Who-villians, a nightly tree-lighting ceremony, appearances by the Grinch's faithful dog Max and real snowstorms. Guests can snack on such Seuss-ian treats including Mt. Crumpit Crispy Treats, Grinch cookies and, of course, green eggs and ham, served each morning for breakfast.

The Grinchmas celebration continues aboard the famed Studio Tour, where guests will see the original Who-ville sets, among the most imaginative and elaborate ever constructed on Universal's historical back lot. At Universal CityWalk, a "walk-through" display sponsored by Kodak will provide guests with a unique Grinch photo opportunity.

In a special offer made available as part of the Grinchmas program, guests who purchase a regularly priced admission ticket during the Grinchmas celebration will also receive a special three-month park admission pass valid Jan. 1 through March 31, 2001. Admission to Universal Studios Hollywood is $43 for ages 12 and older, $32 for ages 3 to 11, children under 3 are free, tickets for ages 60 and above are $37.