EARLY PUBLICITY RELEASE (from LA TIMES Souvenir 25th Anniversary Supplement, July 1989)
NOTE: This information was published before the ride film had been made - it sounds like a very different story from the finished movie. It's also interesting that the ride didn't open in Hollywood until two years later than scheduled.
"At Universal, ride the wings of the future with our Cinemagicians. For 25 years, they've been taking your favorite film fantasies and making them real.
You marvel and say, "What next?"
Our talented team of designers, artists and engineers say, "What if?" and put your dreams and their imagination to work. "We're not afraid to explore any thought, any creative idea, any concept, no matter how far-fetched it may seem," says Chief Cinemagician Barry Upson, head of the planning and development division.
Doc Brown of Back to the Future simply says, "Where we are going we don't need roads!"
Buckle up! Doc Brown has plans to take you on the ride of your life in his time-travelling wonder car! The hit movie Back to the Future is going to become the ride of your life at Universal Studios Hollywood in 1991.
Doc'll take you climbing, diving, banking and blasting back to the dinosaurs at the Dawn of Time. You'll catapult to Kitty Hawk for a run-in with the Wright Brothers. Rocket to Venice for a brush with DaVinci. Whoosh through Niagara Falls. Doc Brown will literally hang you up on the brink of disaster and let you teeter on the edge, then plunge you down, down, down in the steepest drop imaginable. You're on your way to the most unbelievable time-travel adventure ever imagined.
Back to the Future is a 21 million Jigawatt adventure that brings the box office blockbuster roaring to life and hurls you headlong into a new dimension of thrills and excitement. It's a sight, sound and total sensory senstation with 7-story-high Omni-Max surround screens, space-age flight simulators and live, Cinemagic special effects that will make any other thrill ride seem tame! It's an incredible trip that spans a million years.
Bring us your dreams and our Cinemagicians will turn them boldly into life. At Universal, the future is yours."
