the - Foolish Wives (1922)

Foolish Wives  (1922)
Directed by: Erich von Stroheim
Cast: Rudolph Christians, Miss DuPont and Maude George IMDB Database page about Foolish Wives page about Foolish Wives

Studio(s): - Universal Studios Hollywood

Universal Studios Hollywood: Massive Monte Carlo sets built on the backlot

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This view of the Universal back lot from 1922 shows the lavish Monte Carlo sets used for Stroheim's Foolish Wives (1922). From Movie Nostalgia, 1984.

With spiralling budgets and massive sets constructed on the Universal City backlot, the only option for Universal to try to recoup it's costs was to embark on a major publicity campaign based on the fact that this, in 1922, was "THE FIRST MILLION DOLLAR PICTURE"

Erich Von Stroheim's epic story of  a womanising "Count" in Monte Carlo following WWI was the first of Universal's productions to warrant the category "Super Jewel". (The branding system used until this movie consisted of three tiers; Red Feather (low budget), Bluebird (mainstream releases) and Jewel (prestige movies produced and marketed to gain higher ticket revenues from roadshow style venues). 

The total budget was $1.04 million and although the film was profitable, Erich Von Stroheim was unemployable due to his flagrant excesses (which enraged Carl Laemmle).

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